It might be altogether impossible if a company's management has reasons not to switch to a competing solution. It takes time, often already reserved for other plans. But most of the disappointed users are not yet ready to flee to competitors. Well, some users might see it and get disappointed, ads are annoying after all. Let's sell ads! Minimal effort to get a new source of income!Īnd they start with a small banner at the website that bothers nobody and is almost not visible at all. But there comes the moment when the supply of simple ways to raise profit runs out, and the time comes to work hard on product development.īut there's always a middle manager who comes up with a million dollar idea: let's not be all that "we are a paid app, we take money from the user". Public companies search for new ways to make investors and the market happy. Yes, businesses always search for new opportunities to grow. Evolution and progress usually go the reverse way. When a highly demanded paid app vendor starts making money from ads, this is not a good sign. that company degenerated into showing ads. The company that greatly helped the world through the pandemiс and lockdowns, set up remote work for hundreds of thousands of companies, change the very way millions of people work and communicate. Today we are excited to roll out a pilot advertising program that we expect will enable us to support investment and continue providing free Basic users with access to our robust platform.", states Zoom's blog post. " Zoom supports continued access for Basic users with advertising program.
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